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The Brain behind the Brand – Bjorn Borg

Posted by: Lüt    Tags:  , , , ,     Posted date:  February 22, 2012
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I am always blogging at length about my love for Miel Sister, the ladies underwear we carry … well of course I am, I wear it!  But I thought it only fair to highlight our equally popular men’s line – Bjorn Borg.  So listen up Gents!

Known for its well-fitting underwear in playful patterns and a bold colourful palette, this company is making waves (& friends *wink wink*) across the globe.  Easily one of the most successful underwear brands in the world, it encapsulates everything the name Bjorn Borg makes you think of; in their own words, ‘Our products are just as long lasting as the memory of the tennis legend Bjorn Borg’s deeds, as breathtaking as his play and as eye-catching as his record.’

Bjorn Borg Factoid – he was one of only FOUR players in the open era to win both Wimbledon & French Open in the same year AND he is the ONLY player to do so in three consecutive years.

So … wanna wear a winner?

Psst … ladies … I love my boyfriend more when he wears these; the fit is amazing! *blushing*


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